Loyalty Programme Design
Tecsa's loyalty programmes are built on a foundation of meticulous planning, in-depth customer and market research, and the establishment of clear objectives and KPIs:
Scope and Objectives
We collaborate with you to define the programme vision, customer and business objectives.
Strategy and Business Model
Together with your team, we define the programme strategy and entity structure, ensuring it is aligned to the overall business strategy.
Customer Proposition Design
Through extensive market and consumer research, we create customer value propositions (CVP) that reflect audience needs, attitudes, and behaviours.
Set-Up and Implementation
Tecsa provides comprehensive end-to-end support for setting up all facets of your programme. This includes finance, legal, operations, marketing, data analytics, rewards, and partner ecosystem development, as well as managing and building the technical systems that form the backbone of the programme.
Launch and Run
Tecsa takes care of every detail to ensure both a successful launch and a smooth transition to you managing your programme independently for the long-term.
On your launch day, Tecsa will execute all onboarding processes, launch offers, and promotions and coordinate launch initiatives with your programme’s partners. We will also set-up the reporting of key metrics and dashboards and kick-off day-by-day plans.
Post launch, we help you achieve stability with our ‘hyper-care’ support service and modify your programme to meet changing customer realities. Once the programme is stable, we hand it over to your responsible internal teams.
Find Out How Tecsa Can Help You Develop Your Loyalty Ecosystem
Case Studies
Tecsa assisted Al Rajhi Bank, the world's largest Islamic bank located in Saudi Arabia, in increasing redemptions and post-redemption spends for partners by expanding the customer proposition of its credit-card-focused loyalty programme. Additionally, more redemption streams and channels were added to the programme.
210%
increase in members after Tecsa expanded the programme.